A website that books the job, takes the deposit and keeps the client posted
Most small-business sites describe the service and send every request to an inbox. With Portal, the client picks a time, pays the deposit and sees where the job stands, and every message lands in one history that your team and an AI assistant both read.
- Fee
- $4,900
- Length
- 4wk
Free 30-minute call.
What a client can do on it
- 01Pick what's actually availableServices, prices and open time slots come from your own schedule. Nobody books a time your crew can't make.
- 02Book, reschedule or cancelYour calendar is checked before a booking is confirmed, reminders go out on their own, and a change updates your schedule instead of your inbox.
- 03See where the job standsThe client sees in their account whether the job is booked, scheduled, done or invoiced, and what they can still change.
- 04Get help with the history attachedA problem reaches your team together with the job, the earlier messages and what was already tried.
Three requests, handled on the site
What a home-services business gets every week, and what the client does on the site instead of calling.
A homeowner needs a water heater replaced and finds you after hours.
- 01Picks the service and an open slot for the estimate
- 02Gets a confirmation, then a reminder the day before
- 03Sees the visit in their account and can move it
The homeowner accepts the estimate.
- 01Pays the deposit by card from the link in the message
- 02Sees the job as scheduled, with its date
- 03Gets the invoice for the balance when the job is done
Something leaks again.
- 01Writes to the assistant on the site
- 02The assistant finds the job and opens a case
- 03Your team gets the case with the job and every earlier message
What you get
- 01Up to eight service pagesA page for each service, written so a person and a search engine both understand what you do and where.
- 02Online booking with remindersAppointments against your real availability. The client gets a confirmation and a reminder before the visit.
- 03PaymentsA deposit at booking or an invoice after the job, paid online by card.
- 04A client account with statusEach client signs in and sees their bookings, orders and jobs, where each one stands, and what they can change.
- 05The INITE assistantOn every page. It answers from your own data, takes a booking, and hands the conversation to your team when a question needs a person.
- 06Markup that AI agents can readStructured data, llms.txt and an MCP endpoint, so an AI assistant can find your services and send a booking request for its user.
- 07A check before and afterWe run the INITE site check before we start and again after launch, so one report shows what changed.
From the call to launch
- 01Scope and contentWeek 1We agree on what clients will do on the site, connect your calendar, collect your page copy and photos, and run the site check to record the starting point.
- 02BuildWeeks 2-3Service pages, booking and reminders, payments, the client account and the assistant.
- 03Test and launchWeek 4We test every client action end to end, launch the new site on your domain, and run the site check again so you can compare.
How we build it
An engineer designs your site and is responsible for the result, and AI agents write the code and run the checks. Booking and payments already work in our own products, so the four weeks go to what is specific to your business.
- 01ScopeEngineerWhich actions your clients need and how your team works today. One call, then a written scope.
- 02BuildAI agentsYour pages, booking and payments, connected to the calendar and tools you already use.
- 03TestEngineer and AI agentsBefore launch we test every client action, from booking to payment.
Our own products run on the same platform
Each of these is live, and each does for its clients one of the things Portal does for yours.
- 01INITE Healthinite.healthAppointment scheduling and payments for clinics.
- 02INITE Sportinite.trainingClass and court scheduling and payments for sports clubs.
- 03INITE Rentinite.rentCar bookings for rental companies.
- 04INITE Shopinite.shopOrders, card payments and order status for an online store.
- 05INITE Estateinite.estateListings, viewings, offers and rent collection for real-estate agencies.
- 06INITE Foodinite.foodQR ordering at the table, table booking and payment from the phone, for restaurants.
- 07INITE Travelinite.travelTour and departure bookings for tour operators.
Portal for one trade
The same Portal, shown through the requests one trade gets every day. The contractors page is in English, for US companies, and the real estate page is in Portuguese, for Brazilian agencies.
- 01Contractors and home servicesQuote requests, estimate visits, deposits, job status and invoices for construction, HVAC, plumbing, roofing and landscaping companies.
- 02Imobiliárias e corretoresPortuguêsVisitas agendadas online com lembrete, sinal pago no site e um assistente que responde à noite e aos domingos.
- Visibility AnalyzerfreeFree
- INITE AgentsYour own site, answering AI agents. Self-serve.freeFree
- 15-minute self-checkfreeFree
- INITE Care$500/mo
- System Takeoverfrom $500
- Visibility Upkeep$900/mo
- Visibility Sprint$1,500
- Stabilization Sprintfrom $1,500
- Discovery Sprint$2,500
- Portalyou are here$4,900
- Implementation Sprintfrom $5,000
Questions
- How is Portal different from a site made in a website builder?
- A website builder like Wix gives you pages and a contact form, and the work still happens in email, texts and spreadsheets. Portal takes the booking and the payment itself and keeps them in one history per client.
- What does the price cover?
- Up to eight service pages, booking with reminders, payments, the client account, the assistant, markup AI agents can read, and the site check before and after launch, for one business. More pages or more systems to connect are quoted before any work starts.
- Can I keep my domain and the tools I use?
- Yes. Portal goes live on your domain, and we connect the calendar or payment provider you already use wherever their system allows it.
- What happens after launch?
- After launch, INITE Care covers monitoring the site, fixing what breaks and changing it month to month, at $500/mo.
Talk through your Portal
Thirty minutes about your clients and what they should be able to do on your site. You leave knowing whether Portal fits and when it could go live.
Book the callFree 30-minute call.
- Fee
- $4,900
- Length
- 4 weeks
Fixed scope and fixed price: up to eight service pages, booking with reminders, payments, a client account with status, the assistant, markup that AI agents can read, and the site check before and after launch.
Cookies
Before we count this visit
Analytics and ad measurement tell us which pages and which of our ads do their job: Google Analytics and Google Ads, the Meta pixel, Yandex Metrica, and one first-party id of our own. Nothing is stored until you answer, and declining changes nothing about the site.